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来源Can Augmented Reality Help Save the Print Publishing Industry?
译者dharma65
Can Augmented Reality Help Save the Print Publishing Industry?
增强现实技术能够挽救纸媒出版业吗？
By Chris Cameron / August 19, 2010 10:00 AM
作者：Chris Cameron
时间：2010年8月19日上午10时
There’s a memorable scene in the movie Minority Report where a man reads a futuristic newspaper with rich embedded multimedia updating live with breaking news. While we are a long way seeing anything like this in the hands of the general public, a German newspaper has taken a small step in that direction with the release of a special augmented reality (AR) edition of its Friday magazine.
电影《少数派报告》里有一幕令人难忘：一个男人看着一份未来的报纸，报纸里嵌入了丰富的多媒体突发新闻直播。虽然我们离见到一般大众手里拿着这种报纸还很远，但是德国一家新闻报纸已经朝这个方向迈出了一小步，他们特别发行了旗下《星期五》杂志的增强现实（AR）版本。
Süddeutsche Zeitung (SZ), Germany’s largest national newswspaper, has partnered with Munich-based AR vendor metaio to provide subscribers with an immersive reading experience that hints at the future of publishing. The experience is similar to Esquire’s augmented reality edition from November of 2009, but with advancements that have been made to smartphone AR technology, a desktop webcam is not needed to view the content.
“南德意志报”（Süddeutsche Zeitung，SZ）是德国最大的全国性新闻报纸，该报纸已经与慕尼黑的一家增强现实公司Metaio合作，准备为读者提供一种昭示着出版业未来的身临其境的阅读体验。这种体验与《Espuire》杂志从2009年11月开始发行的增强现实版本所提供的体验类似（视频演示地址http://link.brightcove.com/services/player/bcpid49408412001?bctid=49407280001 ，译者注），不过《星期五》杂志版本的优势是利用智能手机的增强现实技术，而不需要台式电脑的摄像头来浏览内容。
The magazine, hitting newsstands this Friday, features several AR experiences littered throughout its pages that can be activated using metaio’s junaio iPhone and Android apps. The cover of the magazine features a popular German TV personality who comes to life in an interactive video unlocked by holding a smartphone up to the magazine. Other augmented features in the magazine include an illustration that becomes 3D, an interview with additional exclusive quotes and a crossword puzzle whose answers appear when viewed through the smartphone.
《星期五》杂志将于本周五在报摊开卖，使用metaio公司的软件Junaio（现在有iphone和Android版，iphoen版下载地址：http://itunes.apple.com/us/app/junaio/id337415615。译者注）可以激活杂志页面上包含的多种增强现实体验。杂志封面具有德国电视与生俱来的流行气质，举起手中的智能手机就能看到交互式的视频。杂志的其它增强特性还包括能变成3D的插图，带有额外注解的访谈和通过手机摄像头能够看到答案的纵横字谜游戏。
The example I find the most compelling, however, is a photo essay about German farmers that are worried their country’s bid to host the Olympics could spell trouble for their coveted farmland. In one photo, a farmer is shown standing before a large empty field. When a smartphone is held to this picture, a new image featuring a large parking lot superimposed onto the man’s land is swapped into its place.
其中最引人注意的例子是一篇配图短文，这是一篇关于德国农民担心国家申办奥运将给他们农田带来麻烦的文章。其中一张照片是一个德国农民站在一块空旷土地的前面，当你用智能手机的摄像头对准这张照片时，照片中原来的空地将被一个巨大的停车场取代。
Augmented reality can not only add fun and interactivity to a print publication, but, as shown here, it can also vastly improve a journalist’s ability to tell a story in a compelling way. This falls directly in line with metaio co-founder and CTO Peter Meier’s vision for the future of AR, where kids will view interactive content on the side of their cereal boxes each morning.
正如增强现实技术所展示的，它不仅能增加纸媒出版物的娱乐性和互动性，还能极大地提高记者以更有说服力的方式讲述故事的能力。这符合metaio公司共同创始人兼首席技术官（CTO）Peter Meier对增强现实未来的构想，在他的构想中，孩子们每天早上都能看到麦片盒子侧面的互动内容。
The crux of this vision is that smartphones now allow publishers to build this type of interactive experience right into their existing print content. No special markers, no desktop computer, no webcams: All a user needs to interact with augmented magazines, newspapers or cereal boxes is a smartphone.
实现这一设想的关键是，现在的智能手机使出版商能够在现有纸媒出版物的基础上建立这种用户体验。无需特殊标记，无需台式电脑，无需网络摄像头，用户只要拥有一部智能手机就可以与增强型的杂志、报纸和麦片盒进行互动。
（关于Junaio软件iphone版的演示可以参看瘾科技发布的测试视频：http://cdn.static.viddler.com/flash/simple_publisher.swf?key=ake=1&key=249ef95c&ref=）
Holding a smartphone up to a magazine is a far cry from the flashy interactive newspaper seen in Minority Report, but it is perhaps a hint at how augmented reality can help the dwindling print publishing industry.
和电影《少数派报告》中华丽的交互式报纸相比，在杂志前举着个智能手机的做法似乎不值一提，但这可能预示着增强现实技术能够帮助逐渐萎缩的纸媒出版业走出困境。
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