It’s quite surprising that McDonald’s latest ad campaign “I’m Lovin’ It” came from China, a place in the past has been limited by traditional mindset and ideas. International advertising firms have helped the country reinvent its ad industry by setting up offices in China and training their local staff. The government is also pushing creativity. China Central Television is going to air the second annual international advertising awards show this month. China itself has a growing ad industry with $10 billion spent last year. However, some domestic companies find it hard to accept these unfamiliar creative ideas.
Source at Far East Economic Review (paid registration required)