China’s Ad Industry going international

It’s quite surprising that ’s latest ad campaign “I’m Lovin’ It” came from , a place in the past has been limited by traditional mindset and ideas. International advertising firms have helped the country reinvent its ad by setting up offices in China and training their local staff. The is also pushing . China Central Television is going to air the second annual international advertising show this month. China itself has a growing ad industry with $10 billion spent last year. However, some find it hard to accept these unfamiliar creative ideas.

Source at Far East Economic Review (paid registration required)

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