Gov’t to allow Disney and others to invest in Chinese TV

Another story on new rules governing foreign ownership of TV stations, from the Malaysia Star today:

Beginning Nov. 28, foreign companies will be allowed to own up to 49% of Chinese TV firms, provided they use “China themes” in two-thirds of their programming.

The worlds largest television audience will welcome overseas giants like Viacom, Disney and News Corp as the Chinese government looks to boost broadcasters’ revenues.

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