Sony Forms Joint Chinese TV Venture

From Bloomberg.com:

Sony Pictures TV said it has formed a joint venture with Hua Long in China to develop Chinese-language television projects including sitcoms, drama series and movies.

This is the first development to arise out of the government’s recent decision to allow overseas investors to buy stakes in Chinese television companies. Viacom and Disney are among those expected to show interest.

Wang Xiaojie, a director-general at the government’s broadcast regulator, said China is aiming to increase revenue and viewership as it plans to convert 100 million urban households to digital by 2008.

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