Honda Joint Venture Looks to Strengthen China R&D Operations – Yoshio Takahashi

Motor Co. is spending $246 million to develop a new brand of car for the Chinese market.

From Market Watch:

200px-Honda.jpg
A joint venture between Honda Motor Co. (7267.TO) and Guangzhou Automobile Group Co. is looking to strengthen its research and development operations in a bid to produce vehicles that better suit the tastes of Chinese consumers.

A spokesman at Honda Motor (China) Investment, which is in charge of Honda’s operations in China, said Tuesday that Honda Automobile Co. is considering new R&D projects so it will be able to design vehicles specifically for the Chinese market on its own in the future. [Full Text]

See also the supplementary article from Market Watch on Honda’s China operations.

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