On Xinjiang’s New “Media Savvy” Boss

China Media Project translates an article from Shijiazhuang Daily about Zhang Chunxian (张春贤), who has recently been slated to replace Wang Lequan as Party Secretary of Xinjiang. Zhang has been called the “Internet secretary” in his former role as Hunan Party Secretary for his skill at using new media to communicate with citizens:

Since Zhang Chunxian has governed Hunan, he has placed a high priority on the building of Internet infrastructure and on cyber politics. Zhang Chunxian has summed up his “Internet outlook” (网络观) as “understanding the Internet, going online and using the Internet” (懂网、上网、用网). And an important aspect of Zhang Chunxian’s approach to his work has become: “Going online for heart to heart interactions, then serving [the people] offline; Going online to learn about problems, working offline to solve them.”

In recent years, Zhang Chunxian has bravely shown his face online, striking through the sea of the Internet, becoming one with Internet users, making connections with online friends, having heart to hearts with Internet users, and learning about the popular mood and will through the Web, thereby advancing economic and social development in Hunan.

On August 9, 2006, ahead of Hunan Province’s Ninth Party Congress, Hunan’s provincial party committee racked up a national first, organizing a brainstorming event called “Inviting the Party Congress, Seeking New Development Together” (“迎接党代会,共谋新发展) on Hunan province’s official Internet portal, seeking the views and opinions of the general population through the Internet and encouraging Web users to think actively about economic development in Hunan.


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