After taking in the Super Bowl at an Irish pub in Beijing on Monday morning, The New Yorker’s Evan Osnos reflects on the history and future of American football in China: Transplanting football to China has never been as...
American football is the latest sport to try to make a foray into the Chinese market. But the Los Angeles Times reports that the NFL is having a hard time spreading the message, as was made evident during viewings of the recent...
The NLF continues its efforts to popularize football in China by funding children’s programs and by advertising to young, urban middle class men. From the International Herald Tribune: Basketball has been played for 100...
Is China’s market for American football worth a bite? Maybe not now at least. But US is as keen on educating the Chinese as grabbing the market there. From the Wall Street Journal (photo: NFL hopeful Gao Wei, via wsj.com):...
From The Chicago Tribune China now has 200 flag-football programs with 1,500 college-age coaches poised to open more. Then the league embarked on the search for China’s first NFL player. As it turned out, the scouts...
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