From The McKinsey Quarterley:
* As global companies have entered China, many of them focused mainly on serving its urban-affluent consumers. However, if these companies continue to use this strategy they risk missing the real opportunity”the emerging middle class.
* During the next 20 years we expect a huge middle class, with enormous spending power, to emerge in China’s cities, following two distinctive waves of growth.
* As incomes increase, the spending
June 8, 2006