haier

NBA strikes marketing deal with China’s Haier – Reuters

From Reuters (link) The National Basketball Association on Monday said it has agreed to a marketing partnership with Chinese appliance maker Haier, part of the basketball league’s push to promote the sport in China. NBA Commissioner David Stern described the deal as a multiyear agreement but declined to provide specific time or financial details. The […]

Economist: The dragon tucks in

From the Economist: The spat over CNOOC is a symptom of the growing unease felt in developed economies, but especially in America, as more and more Chinese companies have looked abroad for expansion and technological know-how. Just days before the CNOOC bid, Haier, a white-goods maker, bid $2.25 billion for Maytag, a troubled American rival. […]

Sarah Schafer: A Jack Welch of Communists

From Newsweek: Formerly called Qingdao Refrigerator Co., the firm was more than $10 million in debt in the early 1980s. Today Haier is one of the world’s top five producers of household appliances, with 30,000 employees and more than $12 billion in revenue. CEO Zhang joined the company in 1984, when he was 35. An […]

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