While Chinese versions of virtual world games are attracting corporate advertisers, they have not yet attracted as many players as was originally hoped. From Business Week: Last November, Procter & Gamble’s (PG) Vidal...
That’s Beijing has a feature on the new Chnese virtual worlds that are trying to compete with Second Life: If Second Life is populated by only the occasional virtual Chinatown, the Beijing-born HiPiHi World turns the whole metaverse Chinese. With capital investment over USD 3 million and interest from foreign companies like Intel and Google, […]
Newsweek reports on China’s own virtual world HiPiHi. Read also Kaiser Kuo’s comments on the Ogilvy China Digital Watch blog. From Newsweek: HiPiHi appears to be on track to becoming the first homegrown Chinese competitor to Second Life, the virtual world that’s all the rage in the United States. HiPiHi’s 38-year-old CEO and founder, Xu […]
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