Li Ning



Chinese Brands Struggle to Go Global

While Western luxury names rush to China to tap into demand from the growing wealthy class, The Wall Street Journal details China’s struggles – as underscored by sports apparel maker Li Ning – to swim against...

Olympic Marketing: How Did Sportswear Brands Do?

From the Shanghaiist blog: China’s biggest sports apparel brand had the biggest marketing coup of the games—its founder, Li Ning, carrying the Olympic flame on a three-minute slow-motion run to the top of the Bird’s...

The Only Games in Town

Anthony Lane is at the Olympics for the New Yorker, and in a long piece about the first week of the Games, writes about attending the opening ceremony: In the course of a long evening, billions of viewers were induced not so...

Li Ning, “Prince of Gymnasts” and Businessman

Nick Mulvenney reports in the Reuters: Li Ning, who lit the cauldron at the opening ceremony of the Beijing Olympics after a daredevil highwire act, earned the nickname “Prince of Gymnastics” and won three gold...

These Games Brought to You by . . .

The New York Times looks at Olympics sponsorship, and a deal brokered by the county’s top athletic wear company Li-Ning to outfit all broadcasters on CCTV-5, the broadcaster’s sports channel, during the Olympics: In...




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