Fashion Magazines Rush to Mold China’s Sense of Style – Howard W. French

From the New York Times:

VogueFrom behind her big desk on the top floor of a sleek new office tower in the Xintiandi district, Angelica Cheung, the guiding hand behind this country’s new edition of Vogue magazine, contemplated a very Chinese dilemma.

“Just a few years ago, China definitely wasn’t ready and didn’t have consumers at the level of Vogue,” said Ms. Cheung, the magazine’s editorial director, as smoothly spoken as she was elegant in a black-and-white pattern Max Mara blouse and skirt. “Two years from now, though, would have definitely been too late. That’s the way China is, moving incredibly fast.”

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