SMS in China

Victor Wang, the CEO of MTone, the largest SMS service provider in gave a talk today, and he made some very interesting points. SMS is a very different communication model from the , and out of the 250 million mobile users in China today, 70% do not use the or infrequently. Thus, SMS has become the fastest way to spread information, having the ability to reach 100 million in an hour. Because ’s low cost and low tech, it gives ordinary people the ability to challenge the elite and have their own voice. He coined the term “thumb economy” as opposed to the “eyeball economy”.

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