SMS in China

Victor Wang, the CEO of MTone, the largest SMS service provider in China gave a talk today, and he made some very interesting points. SMS is a very different communication model from the web, and out of the 250 million mobile users in China today, 70% do not use the Internet or infrequently. Thus, SMS has become the fastest way to spread information, having the ability to reach 100 million people in an hour. Because it’s low cost and low tech, it gives ordinary people the ability to challenge the elite and have their own voice. He coined the term “thumb economy” as opposed to the “eyeball economy”.

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