William J. Hostein: Armchair M.B.A.: The Chinese Way to Brand Identity

From The New York Times:

A Chinese company’s plan to acquire I.B.M.’s personal computer division is just one example of current Chinese efforts to buy or build recognizable brand names in the United States, says Oded Shenkar, professor of international business at the Fisher College of Business of Ohio State University and the author of “The Chinese Century” (Wharton School Publishing, $25.95). Here are excerpts from a conversation with him.

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