China Tries to Attract More Olympic Sponsors

China is looking for new sponsors for the 2008 Olympic Games, according to articles in People’s Daily and VOA:

Beijing’s Olympic Organizing Committee (BOCOG) has unveiled a program aimed at attracting more sponsors as the Chinese capital prepares to host the 2008 Olympics…

Beijing’s Olympic marketing director, Yuan Bin, is quoted by the Xinhua News Agency as saying one or two more partners are likely to sign deals in the near future. Many categories remain open, including logistics, courier services, fast food, nutrition supplements and telecommunications networks.

Beijing Mayor Wang Qishan also spoke out against “public rudeness”, saying that it is something Beijing cannot “afford to ignore” in preparation for hosting the Olympic Games.

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