olympic sponsors



Western Olympic Ads Cheerlead for China

From New York Times: It is becoming increasingly clear which nation global corporations will be rooting for at this summer’s Olympics: China. Or at least that’s what it looks like from advertisements here. McDonald’s is running...

How to Do Guilt-Free Business with Beijing

From SK-II’s problem in China and Japan’s international trade fight to rumors about Carrefour supporting free-Tibet activists, global companies are running into political problems inside China. From the Financial...

For Chinese Athletes, Western-Style Perks

“As China embraces capitalism, its athletic teams are cashing in.” From the Washington Post: The national men’s field hockey squad, for one, has been eager to collect. Twenty years ago, before the rise of...

China Tries to Attract More Olympic Sponsors

China is looking for new sponsors for the 2008 Olympic Games, according to articles in People’s Daily and VOA: Beijing’s Olympic Organizing Committee (BOCOG) has unveiled a program aimed at attracting more sponsors as the Chinese capital prepares to host the 2008 Olympics… Beijing’s Olympic marketing director, Yuan Bin, is quoted by the Xinhua News […]

Open popup

Welcome back!

CDT is a non-profit media site, and we need your support. Your contribution will help us provide more translations, breaking news, and other content you love.