Danwei: Accoona’s Wishful Thinking

On Danwei, Joel Martinsen questions the results of a recent report by employees of search engine

The search engine Accoona was launched last December in a glitzy ceremony attended by former US president Bill Clinton and chess champion Gary Kasporov. After a scant few months of operation, the company announced that it had uncovered a heretofore unrecognized gulf between the searching habits of Chinese and those of Western nations: Westerners search for entertainment and celebrities, while Chinese search for manufacturing and education.

This fits in nicely with the “land of opportunity” line being pushed lately, as well as with Accoona’s own corporate goals.


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