Baidu ‘Better’ in Battle for China? – Jim Wagner


In Beijing Baidu has edged past Google because of its strong following with the “generation of cool,” as the report’s author, Weigang Lu, CNNIC senior analyst, noted. This generation is made up of Chinese users in junior and senior middle middle schools and university students.

Beijing students with a three-year university education or less made up 60 percent of ’s user base, compared with ’s 20.8 percent; for those with a four-year education and above, Baidu’s market share slips to 41.9 percent over ’s 46.7 percent.


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