Translating Anaheim for Asia – Don Lee and Kim Christensen

From the Los Angeles Times (free registration required):

Under construction since January 2003, and in the planning stages for three years before that, the 310-acre park represents ’s boldest move yet into China’s vast and rapidly emerging market of 1.3 billion people.

Modeled after the original Disneyland in Anaheim, but with a feng shui twist here and a few culturally sensitive innovations there, Hong Kong is Disney’s latest entry in the growing Asian amusement industry ” and much is riding on it. If successful, analysts say, it will boost other Disney ventures in China, including product licensing, mass media and a second park on the mainland, probably in Shanghai.



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