There’s a lot of that going on in China these days. As Chinese companies seek to build global brands and foreigners aim to boost sales in the mainland, they’re transforming the country’s design business. Chinese manufacturers realize they need better products if they want to break out of China and beef up their margins on sales abroad. And foreign companies such as Sony are starting to see that as Chinese consumers get more discriminating, they’re no longer content with the tired, designed-somewhere-else models that many overseas-based marketers once sold in China.
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There’s a lot of that going on in China these days. As Chinese companies seek to build global brands and foreigners aim to boost sales in the mainland, they’re transforming the country’s design business. Chinese manufacturers realize they need better products if they want to break out of China and beef up their margins on sales abroad. And foreign companies such as Sony are starting to see that as Chinese consumers get more discriminating, they’re no longer content with the tired, designed-somewhere-else models that many overseas-based marketers once sold in China.
