ESWN has translated the results of a survey, originally published in the Dongfang Morning News:
Here are some results of a survey of 2,020 Chinese bloggers; the sampling methodology is unspecified, so please hold that grain of salt.
– 26.2% started between 6 months to one year ago; 34.6% started between 3 months to 6 months ago; 28.7% started within the last 3 months.
– 58.8% only only one blog; 41.2% own two or more blogs.
– 83.3% hope to increase their Internet fame by blogging
– 85.9% hope to gain economic benefits by blogging