The third floor of the fashionable coffee shop is empty, so when Li Yong reaches the top of the staircase and steps onto the landing, his entrance is greeted with silence. But Mr. Li, a popular television host known for his flamboyant style, makes an entrance, nonetheless.
He is dressed in a black leather jacket with studded metal shoulders matched by studded leather pants. His white boots are faux alligator skin. His fingernails shimmer with translucent white polish. His famously flowing mane of brown hair is streaked with gold highlights. He is not your typical Beijing coffee shop patron.