Before You Set Up Shop in China… – Business Week

From a special Business Week report on Doing Business in China:

Small-business owners looking to move into the Middle Kingdom, take note: Despite the allure of cheap labor and a staggeringly large market, successfully setting up shop in China might be one of the biggest challenges your company will ever face.‚Ä®‚Ä®First, there’s a long history of big businesses that have underperformed in China. Global champions from PepsiCo (PEP) to Microsoft (MSFT) have stumbled there. Then there’s the fact that China’s business environment is still more of a maze than a well-oiled machine. Registering a company is typically a 25- to 30-step process, the nation’s legal system is unreliable, and government regulations are vague and often subject to bureaucratic whims. Add to that a different set of cultural norms and a level of unpredictability that far exceeds the normal volatility of entrepreneurship, and you start to get a glimpse of what you’re up against.

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