Why ‘Desperate Housewives’ flopped in China – Raymond Zhou

From China Daily:

On a deeper level, life on Wisteria Lane, the fictional California community in Housewives, is too far removed from ordinary Chinese, even the burgeoning middle class. A Chinese teenager would never, in her right mind, advise her single mother on the etiquette of dating. When Chinese housewives get into an adulterous mood, they would not turn to teenaged gardeners, who are usually migrant workers in rags, but to people with deeper pockets and higher ranks. A Chinese woman may act as fastidious as Bree Van De Kamp, but she would not take on the arch-conservative stance of an American Republican. A Chinese super-mom, in a country with family planning policy encouraging for one child, faces challenges very different from tending four unruly kids.

Simply put, the show fails to connect with the vast number of television viewers here because it implicitly requires prior knowledge of the US middle-class lifestyle, exaggerated for dramatic effect of course.


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