From People’s Daily (link):
The soft power mainly constitutes of culture, values and policy. With rich connotation, the Chinese culture is quite attractive to foreigners and the excellent tradition that treasures peace as the most precious is widely appreciated. China adapts to the world trend and has put up forward the ideas of taking the peaceful development road and building a harmonious society and a harmonious world. The ideas are very inspiring to the world. It not only helps resolve doubts on China’s rapid development, but also win approval from the international community.
See also: NPC deputy calls for promoting Chinese By Xing Zhigang (China Daily)