To Open China’s Market, Disney Faces Long March – Don Lee

From Los Angeles Times (link):

In little more than a year on the job, Stanley Cheung, Disney‘s chief in China, can lay claim to this: “The Lion King” is coming to Shanghai this summer.

“We have got to get our stories out,” says Cheung, a Hong Kong native who previously managed the Chinese operations of Johnson & Johnson and Pillsbury Co. He and his staff of 100 in Shanghai have to sell ’s characters without the benefit of a Channel, something that the company has in India, its other key emerging market.

Beijing has placed tight controls on , preventing Disney from airing its programs frequently to the 340 million households with television sets.

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