To Open China’s Market, Disney Faces Long March – Don Lee

From Los Angeles Times (link):

In little more than a year on the job, Stanley Cheung, Disney‘s chief in China, can lay claim to this: “The Lion King” is coming to Shanghai this summer.

“We have got to get our stories out,” says Cheung, a Hong Kong native who previously managed the Chinese operations of Johnson & Johnson and Pillsbury Co. He and his staff of 100 in Shanghai have to sell Disney’s characters without the benefit of a Disney Channel, something that the company has in India, its other key emerging market.

Beijing has placed tight controls on foreign media, preventing Disney from airing its programs frequently to the 340 million households with television sets.


Subscribe to CDT


Browsers Unbounded by Lantern

Now, you can combat internet censorship in a new way: by toggling the switch below while browsing China Digital Times, you can provide a secure "bridge" for people who want to freely access information. This open-source project is powered by Lantern, know more about this project.

Google Ads 1

Giving Assistant

Google Ads 2

Anti-censorship Tools

Life Without Walls

Click on the image to download Firefly for circumvention

Open popup

Welcome back!

CDT is a non-profit media site, and we need your support. Your contribution will help us provide more translations, breaking news, and other content you love.