From Xinhua News Agency (link):
Caterpillar Inc. (NYSE: CAT) on Monday formally introduced its proven rental store concept to Chinese customers at an international trade show for the construction industry – CONEXPO Asia 2006 – in Beijing.
“These Cat Rental Stores will give our Chinese customers greater access to the machines and tools they need – for a few hours, a few days, or months at a time – so they can complete the projects they are working on,” said Rod Beeler, Caterpillar vice president for Asia Pacific Marketing.
Since early this year, Caterpillar dealers have opened 12 Cat Rental Stores in China. Beeler said Caterpillar plans to double the figure at the end of the year and finally to open 100 rental stores in China.
