From China Daily (link):
One of the best-placed entertainment editors in Beijing has segued from the print medium to the Internet, and then from old-fashioned portal sites to Web 2.0, the “new new media” in vogue today.
Print is being overtaken by digital dreams: At the end of last year, the country had 110 million Internet users, with 64.3 million on broadband, and that number keeps growing.
…In April, China Central Television (CCTV) launched its Internet protocol television (IPTV) service. “You can watch the hottest serial drama from the CCTV line-up, get the texts of their stories, behind-the-scenes snippets and interviews. You can also subscribe to a service and download photos and video segments from the shows to your mobile phone,” said Cheng Hong, CCTV’s deputy editor-in-chief.