SAP’s Kagermann Plans to Double Business From China in 3 Years – Bloomberg

From Bloomberg (link)

SAP AG, the world’s largest maker of business-management software, plans to double its business in China over the next three years, helped by partnerships and a focus on smaller clients, the chief executive officer said.

Walldorf, Germany-based SAP now generates less than 1 percent of its total sales from the country, said CEO Henning Kagermann in an interview in Beijing. Kagermann is among a group of executives accompanying German Chancellor Angela Merkel on a trip to China.

SAP plans to grow in China by tapping smaller clients, a strategy the company is also applying globally as new deals with large corporations become scarcer. Asia brought in about 13 percent of total sales in the first quarter, while Europe still accounts for almost half of total sales at SAP.


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