From The Australian:
AWBC corporate affairs manager Eric Wisgard said Australian winemakers had received a boost in the Chinese market from a recent reduction on tariffs on wine from 65 per cent to 14 per cent, and by rising Chinese affluence. “There’s a growing middle class, and there is quite a move to adopt Western symbols of success,” he said.
“They’re looking for international brand names and other signs of Western-style affluence, and wine fits into that quite comfortably.” [Full Text]