From China Media Project:
The top leader of China’s Hunan province, Zhang Chunxian (º†Êò•Ë¥§), who took up his post in November 2006, has set the bar for official public relations savvy in Hu Jintao’s new drive to “develop [the Internet] well, use it well and manage it well” (ª∫ËÆæÂ•Ω„ÄÅÂà©Áî®Â•Ω„ÄÅÁÆ°ÁêÜ•Ω).
In what some have read as a high-level official vote of confidence in China’s proposed real-name registration system for the Internet, Hunan Party Secretary Zhang Chunxian registered on the Web on February 15, the eve of China’s Spring Festival, and posted a message to the people of Hunan….
…Hu’s call to use the Web well, and Zhang Chunxian’s savvy response, can be seen as part of a general effort to re-orient official propaganda. In the last several years, Chinese leaders have sought to use commercial media in new ways to get their messages out to the public. The need to resort to such methods is particularly keen in light of the poor performance of “party” newspapers (the X Dailies), which focus on dry official goings-on, in an increasingly competitive commercial media environment….[Full Text]
-Chinese source from thebeijingnews.com and 163.net.
