From Xinhua:

Travel agencies and the municipal tourism department in Shanghai launched a campaign to teach travelers how to behave when going abroad during Spring Festival, or Chinese lunar New Year.

Brochures and lectures on manners and etiquette were given to travelers who were going to travel overseas.

“Try to present the positive image of Chinese citizen and put an end to uncouth behaviors,” Shanghai tourism commission issued travel directions just days before Spring Festival….[Full Text]