From China in Transition:
Drafting a new licensing rule for online magazines is on the agenda of China’s administration of press and publication, which will require online magazines to obtain license from the government before publishing, China Business News reported.
Online magazine has gained fast popularity in China in recent years, and it is estimated that there are a few hundred such digital magazines, run by companies or individuals, with viewers of nearly 40 million. A noticeable latest release of online magazine was that of popular movie star Ms. Xu Jinglei. The first issue of the bi-weekly online magazine, expected to make millions in advertisement income, was published earlier this month. Ms. Xu recruited a group of star writers to write for the magazine.[Full Text]