THE main language spoken at the Shanghai auto show is Chinese, but the vocabulary of the designs is polyglot: Italian flourishes, high Japanese roofs, German solidity, American assertiveness.
What is missing? Almost anything that could indicate the emergence of a distinctly Chinese school of automotive design.
China has the world’s fastest-growing auto market and has already overtaken Japan in domestic sales; it now trails only the United States. Both multinational and Chinese automakers have learned that it is a lot easier to build new car factories than to instill a new generation of Chinese designers and engineers with the sensibilities to have a lasting effect on global automotive design. [Full Text]