Survey: More Chinese Value Environment over Economy

From Environmental Protection news:

data presented on Sept. 19 at the Economist Conferences’ Fifth Branding Roundtable in Beijing indicate that 31 percent of Chinese identify the as a higher priority than the economy, a percentage that is significantly higher than consumers in the and slightly higher than consumers in the United Kingdom.

In similar research conducted earlier this year by the same team, 17 percent of U.S. consumers and 28 percent of U.K. consumers selected the environment as higher priority than the economy

[…] “This is the first round of Green Brands research we’ve conducted in China, and we have found the results fascinating,” said Annie Longsworth, Cohn & Wolfe’s Global Sustainability Practice leader. “The results indicate that Chinese consumers are highly conscious of the state of the environment and are eager to play an active role in affecting not only their own behaviors, but also those of Chinese and businesses.”

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