As Broadway Struggles, Producers Look to China

The New York Daily News reports on a trend among Broadway producers to head for China in response to the slouching economy:

China is going to get a taste of American-style “Fame.”

The musical about aspiring young stars who “want to live forever” will be adapted for Chinese audiences with an all-Chinese cast that will perform in Mandarin.

The Chinese version of the musical is a sign of the times as Broadway producers abandon the slumping Great White Way in favor of China’s potentially huge entertainment market.

“We certainly have a very upbeat outlook on the market,” said Bob Nederlander, a “Fame” producer whose recent mounting of “Aida” was sold out.

China Daily has this story about a “musical” development called “Creative Beijing” in Beijing’s Haidian district that will mean not only more Broadway productions in the capital but more domestic originals as well.


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