From Agencies via Al Jazeera:

A group of Chinese dairy firms have sent text messages to millions of mobile phone users across the country begging for forgiveness over last year’s tainted milk scandal.

The 22 dairy companies, led by the now-bankrupt Sanlu Group, apologised and asked forgiveness over the contamination of products such as baby formula, which killed at least six infants and made at least 290,000 ill.

[…]”We sincerely apologise and we beg your forgiveness.”

“We are deeply sorry for the harm caused to the children and the society,” the text message said.