RMB 45 Billion, Soft Power and Global Influence

From the ChinaMediaCenter.org:

According to the story of South China Morning Post (all articles behind a paywall), Beijing will invest RMB 45 billion (about GBP 4.5 billion) in Chinese media organizations which target global audiences. The list will include CCTV, Xinhua and the People’s Daily. China wants it’s own Al-Jazeera.

Management at CCTV, Xinhua and the People’s Daily have been busy meeting consultants, inviting experts to brainstorming sessions and drafting proposals.

“Xinhua has a plan to expand its overseas bureaus from about 100 to 186,” the source said, suggesting it would have bases in virtually every country in the world.

Another media source said Xinhua planned to create an Asia-based 24-hour television station to broadcast global news to an international audience.

“I was invited twice for brainstorming meetings on the establishment of such a television station, which would not just broadcast news on China, but on everywhere in the world,” a different source said.

The media sources said Xinhua was ambitious about building an “influential and reliable” station like the Qatar-based Al-Jazeera network.

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