William Farris has translated the official order for the ongoing anti-pornography and indecency campaign from the Beijing Communications Administration. The original document is here; the full translation is here. According to the document, the first Primary Duty of the campaign is:
Focus on cleansing and curbing online indecency content. Focus on carrying out an examination for the following 13 aspects of indecent content based on a standard of whether it is contrary to social morality and detrimental to the physical and mental health of the youth:
1. Blatant or veiled displays of sexual behavior, and content that produces sexual associations in people’s minds, is provocative, or is degrading;
2. Direct exposure or depiction of human genitalia;
3. Language that describes or is sexually suggestive or provocative with respect to sexual activities, sexual processes, or sexual methods;
4. Description, exposure, or only slight coverage of genitalia;
5. Full nudity, unclothed private parts, and private parts that are only covered by human limbs;
6. Content that violates personal privacy by showing underwear, nudity, or exposed private parts where the subject was unaware they were being photographed;
7. Solicitation of clicks through provocative titles;
8. Pornography, indecent fiction, and audio and video content, including some censored scenes from full-length movies that are prohibited by relevant government agencies;
9. Information regarding immoral relationships such as those involving one night stands, wife swapping, and sado-masochism;
10. Erotic animation;
11. Content that promotes bloody violence, malicious invectives, insults to others, etc.;
12. Advertisements for illicit “sex drugs” and treatments for sexually transmitted diseases;
13. Maliciously disseminating personal private information without the subject’s permission or through the use of “human flesh searches.”