Online Video Stars Changing the Face of China’s Media

CNN looks at how video-sharing sites are changing the lives of a few talented individuals in China:

While the bulk of the content on popular Chinese video sites consists of domestic and foreign movies and television programs, a growing share of material is coming from Chinese who are picking up cameras, filming the world around them and sharing it with others for the very first time.

This may not seem extraordinary elsewhere, yet the growth of user-generated content represents a major shift in the way China watches itself and the way the world watches China.

“This is a fundamental shift in China’s media scene. There is now the ability for people to share their interests and their talents. You have gone from a situation of no channel to a situation where there is this much more open channel,” Crampton said.

“People are demonstrating their homemade airplanes and these sorts of things. It is allowing creative expression on multiple levels that has never been there before,” Crampton told CNN.

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