Toyota Chief Apologises in China

The head of made a public apology for the recalls of his company’s vehicles to Chinese customers in Beijing today. From Al Jazeera:

Akio Toyoda bowed in apology before hundreds of journalists who gathered at a hotel in Beijing on Monday, days after he apologised before a US congressional hearing in Washington for safety lapses that have led to the recall of 8.5 million vehicles worldwide.

Toyoda said he came to Beijing in person to try to reassure Chinese customers because “the Chinese market is very important”.

“I would like to express directly to Chinese consumers our apology through my own remarks, and at the same time to explain to Chinese customers what has happened recently, to give Chinese customers some relief.”

The Toyota chief apologised four times during the one-hour news conference.

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