China Mobile , China’s largest mobile phone company, reported a 26 per cent increase in net profit for the first half of the year as it continued its aggressive push into the country’s rural areas.
The company’s subscriber base grew more than 20 per cent to 332.4m. As a result, one in four people in the world’s biggest telecoms market is now a China Mobile subscriber. “There was remarkable growth in the number of new customers,” the company said ahead of its results briefing in Hong Kong. “Newly acquired customers from the rural areas represented half of all newly acquired customers.” [Full Text]
[Image: China Mobile sees strong growth outside cities, from Getty Images.]