From India’s Business Standard:
Luxury is spreading in China. The Bentley dealership in Beijing is, on a good day, one of the busiest in the world.
Louis Vuitton has opened stores even in second-tier cities like Chengdu and Xi’an, away from the prosperous coast.
Last year, the company held one of its four 150-year anniversary galas in Hong Kong (the others were in New York, Paris, and Tokyo), and it recently opened a giant, fancy new flagship store in downtown Shanghai.
But closer examination reveals luxury in China is a specific sort of luxury and, in fact, rather different from the notion of luxury in today’s developed economies.
