Cecilia Jiang

China’s Ad Industry going international

It’s quite surprising that McDonald’s latest ad campaign “I’m Lovin’ It” came from China, a place in the past has been limited by traditional mindset and ideas. International advertising firms have helped the country reinvent its ad industry by setting up offices in China and training their local staff. The government is also pushing creativity. […]

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Is China’s Boom In Danger

China’s rapid economic development has raised concerns that the country’s economy might be overheated. Manufacturing, constuction and real estate are all sectors that have attacted huge amounts of investment. If there is a bubble, it will not only affect China’s domestic economy, but also the countries it exports to. Source at businessweek.com

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Telecom’s Future: Made in China?

Successful Chinese companies are trying to establish their own brand image and go international. McKinsey Quarterly has an artilce that states Chinese companies are going through what Japan and South Korean has been through before, but it takes a long time and a lot of effort to establish your own brand.

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