Kate Zhao

Kate Zhao graduated from the Graduate School of Communication at Zhejiang University, with a major in cross-culture communication. She has worked as both a full-time and part-time business reporter at various Chinese media such as China Business, China Marketing, New Marketing, and 21st Century Business Herald. She also worked as a public relations manager for Crest brand at P&G Greater China in Guangzhou.

Big Challenge to Close Small Coal Mines – China.org.cn

From China.org.cn: The country’s top work safety official has admitted it will be tough to reduce the number of small coal mines to the targeted 10,000 by 2010. Li Yizhong, minister of the State Administration of Work Safety , said the goal is becoming more unattainable as some areas are setting up new mines despite […]

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China’s Olympic Marketing Drive – Melissa Chan

From From Al Jazeera English: It’s a sunny Friday afternoon and a football match is under way between two Beijing school teams. The game is fast-paced and competitive and the boys show off solid skills. Their training from experienced coaches is showing signs of paying off – with the help of Adidas . Companies such […]

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College Entrance Exams Make or Break in China – Guo Shipeng

From Reuters: Cui Weiping had become an adept cotton farmer and tractor driver in a bleak east China village in 1977 when college entrance exams were restored after the 10-year frenzy of the Cultural Revolution . “It was a profound turning point in my life,” said 51-year-old Cui, now a professor at the Beijing Film […]

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China Makes a Move Into High-Value Exports – Keith Bradsher

From International Herald Tribune: Zhao Qingjie’s favorite book, he says, is a Chinese translation of the autobiography of Lee Iacocca , the celebrated American carmaking executive. Zhao, who runs one of China’s largest manufacturers of automotive starters and alternators, has long been interested in the United States. That should make his counterparts in the auto […]

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