China to Tighten Control on Sex-Related TV Advertisements
China’s television watchdog has initiated a fresh round of crackdowns on sex-related TV commercials, warning it might go as far as revoking broadcasting licences for those companies acting out of line.
According to a circular posted Saturday on the State Administration of Radio, Film and Television (SARFT) website, all commercials for drugs, medical equipment and health supplements for sexual enhancement should be ‘resisted and cleansed’ by radio and TV broadcasting authorities at all levels.
The SARFT would name and shame the offending broadcasters and would temporarily ban them from airing all commercial advertisements as punishment, according to the circular cited by Xinhua news agency.
The watchdog would even revoke a company’s broadcasting licence if the case was serious enough, the circular said.