Coming of age: Multinational companies in China

The Economist Intelligence Unit has just published a new research report on strategies for success in China. It is a very optimistic report.

“China today is entering a new era. For foreign investors, it is no longer simply a cheap production platform or an incipient market; it is a market coming of age, and one increasingly important to global corporate strategies. How are multinational companies responding to a China integrating with the world economy? What approaches are they adopting to develop successful businesses in a market characterised by a relentless rate of change?”

You can download this sizable report by following this link.

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