The Quest to Click in China (Business Week)

From yesterday’s Business week: “U.S. search-engine outfits are jumping into the Middle Kingdom’s surging online marketplace, sometimes buying a piece of local rivals.

The search wars raging in the U.S. are spilling over to the Middle Kingdom. On June 21, Yahoo! ( YHOO ) debuted a Chinese-language search service called Yisou. That follows hard on the heels of rival Google’s June 15 announcement that it and a group of investors had bought a stake in Baidu, one of China’s leading search engines. Analysts expect other U.S. companies, including Amazon ( AMZN ), Microsoft ( MSFT ), and America Online ( TWX ) to join in the Chinese search battle soon. ”

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