Sohu launches new search engine

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“Sohu ……today unveiled its all-inclusive, proprietary search engine under the new brand name SoGou, which means ‘Search Dog’ in Chinese.”

“Online search marketing has great growth potential in China. Among the 21.6 million SMEs in China, only about 1.2% have adopted as a marketing method, according to the 2003 Annual Report on Search Engine Marketing produced by Shanghai research company. Booming Internet usage, a burgeoning online advertising market and promising growth in e- commerce are likely to convince more businesses to join the ranks of the businesses that market themselves via sponsored online search. ”

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