Foreign Media in Scramble for China Pay TV Tie-Ups

Foreign TV companies, including HBO, Nickelodeon and National Geographic, are moving quickly to take advantage of new relaxed rules in China allowing foreign investment in content production: “Most of the partnerships are seizing on new rules that go into effect next week allowing foreign firms to own up to 49 percent of joint ventures engaged in program production. Such ventures were previously off-limits to foreigners… All of the players are seeking entry or expansion in a media market that is still highly fragmented but has the potential to become one of the world’s largest. Print and TV ad revenue totaled an estimated $18.7 billion last year, and is expected to grow at double-digit rates for the foreseeable future. ” The full Reuters story is here.

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